Marco Lodola - Untitled

The work draws on a pop aesthetic in its use of sign elements and their serial repetition. Pop Art was born in the United States in the second half of the 20th century as an interest/critique by artists of the contemporary "consumer society." All expressions of Pop Art presuppose a sort of double bond with the world of consumerism and the mass media. On the one hand, the artwork is reduced to a mere consumer product, thanks to the use of advertising language in the works and their serial reproduction through mechanical processes. On the other, it is the advertising images and consumer goods themselves that become works of art, as the most genuine and truthful expression of the new society.

Marco Lodola's artistic production is rooted in a pop aesthetic, both formally and conceptually. Aesthetically, it's clear that Lodola employs a mass-media visual language when simplifying his images: in this specific case, the artist even forgoes his electric tones to create an almost monochrome work. The result is an exquisite execution of a work that is entirely pictorial, yet grounded in an elegance of line that remains true to his poetics. Even when it comes to his subjects, Lodola adheres to a pop vocabulary, as much of his work relates to the legendary 1960s, the era of the economic boom, one of the most popular and iconic periods in Italian history.

Marco Lodola was born in Dorno in 1955. He studied at the Academy of Fine Arts in Florence. In the 1980s, he became interested in Futurism. Lodola combines his visual art with other disciplines, such as music and literature. His artistic language is characterized by the use of plastic materials into which he physically introduces light. He has participated in several editions of the Venice Biennale.
of Venice. He created the poster for the Turin Olympics in 2006 and the
The Ariston Theatre's facade for the 2008 Sanremo Music Festival.

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